Some days before we were talking at the workplace about the new tendencies in cosmetology and one of my colleagues said that recently she had been nearly getting crazy in the beauty salon because of the enormous queue of men waiting for their procedures. At that moment the only thing which came to my mind was the title of album by Cliff Richard produced in 1977 «Every Face Tells a Story», so if you want your face tells a beautiful story full of harmony you should take care of it.
The concepts of women's and men's cosmetology somehow the same, but at the same time there is something radically different. If the main purpose of a woman visiting a beauty salon is beauty, then for man it is health. Healthy and well-groomed appearance is the key attraction. Most often, the representatives of male gender seek the help of professionals with such kind of problems as acne, dermatitis etc. The most popular cosmetology procedures for men are face and head massage, manicure and pedicure, hair removal and hair transplantation.
